9 Engaging Sales Promo Techniques that Make Closing Smooth
When running a business, one of the biggest challenges is attracting potential buyers and turning them into loyal customers.
The good news is, there are some simple promotional techniques that you can apply to increase sales.
Here are 9 sales promo techniques that have been proven effective in making closing smoother.
1. Tempting Discounts
Discounts are always a magnet for potential buyers.
For example, "Save 30% for today only" or "Special discount on pre-orders (PO)".
A clear and large discount figure immediately attracts the attention of customers to buy immediately.
You can use this technique when launching new products or at special moments.
2. Abundant Bonuses
Who doesn't like bonuses? You can offer additional products or attractive gifts.
For example, "Buy 2, Get 1 Free" or "Free exclusive pouch for every purchase of Rp300,000".
Bonuses create more value that makes shoppers feel like they are getting an 'added benefit'.
3. Limited Offer
If you want to create a sense of urgency, make an offer with a time limit or a specific amount.
For example, "Promo only valid for 24 hours!" or "Only 50 products available, don't run out".
This technique works especially well for customers who often procrastinate on buying decisions.
4. Package Sales Savings
Combining multiple products into one low-cost package can be an effective way to boost sales.
For example, "3-in-1 skincare package only Rp199,000 (save Rp50,000)".
Customers feel more economical when buying products in a package rather than individually.
5. Free Shipping (Free Ongkir)
Shipping costs are often the reason why shoppers cancel checkout, especially for online shopping.
So, the free shipping strategy is very effective.
For example, "Free shipping for purchases above Rp250,000".
This strategy encourages customers to spend more to fulfill the requirement.
6. Offer with Achievements
Add business or product achievements to build customer trust.
For example, "Sold more than 5,000 units in a month!" or "Used by more than 10,000 customers".
Data like this gives the impression that your product is trusted and in high demand.
7. Group Selling (Lower Price if Buy Many)
Provide incentives for bulk purchases.
For example, "Special price for purchases of 10 pcs and above" or "Buy more, save more!"
This technique is suitable for reaching group purchases or resellers.
8. Strikethrough Price
"From Rp499,000, now only Rp299,000!" is one of the simplest ways to attract attention.
A significant price difference makes customers feel like they're getting the best deal.
Make sure the normal price and discount are clearly visible to strengthen its appeal.
9. A combination of the above techniques
If you want maximum results, try combining several techniques at once. For example:
- Big discounts on pre-orders, such as saving up to 45%.
- Add tempting bonuses, such as exclusive merchandise.
- Include achievements, such as "Sold 3,100 products in the first 2 weeks!"
- Provide detailed and complete product benefits information.
This technique is suitable for any type of business, from food to fashion to educational products.
Why is this technique effective?
According to surveys, customers are most attracted to promotions that offer more value, be it discounts, bonuses, or a combination of both.
Apart from attracting attention, this strategy also increases buyer loyalty, as they feel they are getting more bang for their buck.
Ready to Increase Sales?
Try applying one or more of these techniques to your business.
From simple offers like discounts to combining multiple strategies for greater effect.
Don't forget to keep evaluating the results to make your promotions even more effective.
If you have any interesting experiences with these promo techniques, share them in the comments section!
Or, share this article with your friends who are running a business-who knows, it could inspire them too. 😊
Language: Bahasa Indonesia
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