Abdurrahman bin Auf's Business Strategy
Sell Cheap, Make Big Profits
Abdurrahman bin Auf's Secret to Success in the Business World
Have you ever heard the name Abdurrahman bin Auf?
He is one of the companions of the Prophet Muhammad SAW who is known not only as a wealthy person, but also an accomplished businessman.
What made him a big success despite starting a business without large capital?
The story begins with Abdurrahman's unique strategy when trading in Medina.
He used his intelligence to separate the main and complementary products.
Curious how he did it?
Cheap Main Product, Profit from Complementary
When he started his business, Abdurrahman sold camels as his main product.
When other traders offered camels at 11-12 dinars, he decided to sell them for only 10 dinars, the same price as his capital.
At first glance it looks like no profit, right?
But this is where his prowess lies.
Abdurrahman makes a profit from complementary products, such as ropes, saddles, containers and cloth.
These items are needed by camel buyers, but their prices are more flexible.
With this strategy, buyers feel that Abdurrahman offers the best price for the main product and end up buying all the other necessities from him.
Can this strategy be applied now?
You might be thinking, "This is an old strategy, is it still relevant in the modern era?" The answer: absolutely!
Just look at how many online businesses or retail stores work now.
For example, they sell smartphones at a heavily discounted price, with almost no profit.
But, they get a huge margin from selling accessories such as cases, chargers, or screen protectors.
Or another example in the world of fast food.
Burgers are often sold at a low price, but the real profit is in additional products such as fries, drinks, or other menu packages.
The key is to attract customers with competitive prices on the main product, and then offer complementary products that provide greater profits.
What Can We Learn?
This strategy is relevant for anyone who is just starting a business, especially if they have limited capital.
Here are the simple steps to implement it:
- Choose a main product that the market is interested in.
- Provide complementary products that support customer needs.
- Build a reputation as an honest and trustworthy seller.
Make sure the price is competitive or cheaper than competitors.
This can be your main source of profit.
Customer loyalty is a long-term asset.
Start Now
This lesson from Abdurrahman bin Auf proves that success in business doesn't always require big capital.
By understanding market needs, maintaining honesty, and implementing the right strategies, the chances of success are wide open.
So, are you ready to apply these strategies in your business?
If you have similar ideas or experiences, let's share them in the comments section.
Don't forget to share this article to inspire more people!
Language: Bahasa Indonesia
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