Different Market, Different Strategy: The Right Way to Sell to Different Audiences

Why aren't you selling?

Let's recognize the right strategy for your audience!

What's Wrong with Your Selling Strategy?

Have you ever done all-out promotions, distributed brochures, visited WhatsApp groups, posted on social media, but your sales are still sluggish?

If so, the problem might not be in your product, but in the way you market it.

There's a good chance you're selling to a cold market, aka an audience that doesn't know who you are and what you have to offer.

 

Know Your Market Temperature

Market, like coffee, has a “temperature”, there are cold, warm, and hot.

1. Cold Market: They don't know anything about you and your product. So, it's natural that they don't buy right away.
2. Warm Market: This audience already knows you, starts to trust a little, and is curious about your product.
3. Hot Market: This is the best audience. They already know you, have bought from you, and most likely trust you.

A common mistake is to force the cold market to buy right away.

A simple analogy: imagine a stranger suddenly comes to propose to you.

You don't know him, you've never interacted with him before, and he asks you to marry him, would you want to?

Definitely not, right? Well, the cold market audience is the same way.

 

Is it difficult to turn cold market into customers?

Many say the cold market is "impossible".

But actually, the key is the right approach.

You can't just sell to them.

What you have to do is turn the cold market into a warm market first, then push them into a hot market.

The trick is easy: Give, Give, Give.

• Give them attention: Introduce yourself in a casual and interesting way. Don't sell right away, make them comfortable first.
• Give benefits: Share something relevant, such as tips, information, or entertainment that fits the audience's needs.
• Provide interaction: Invite them to chat in comments or private messages, make them feel heard.

For example, if you sell skincare, don't offer the product right away.

Start with educational content like "How to Take Care of Your Skin in the Rainy Season" or "Tips for Choosing Safe Skincare".

This way, your audience will feel like you're there to help, not just sell.

 

Selling Strategy for Each Market Level

Here are simple steps for each market:

1. Cold Market: Focus on building awareness and introducing yourself. Create educational content, share free information, or relevant interesting stories.
2. Warm Market: Build a deeper relationship. Show testimonials, product reviews, or offer attractive promos. Make them more trusting.
3. Hot Market: Maintain good relationships by providing exclusive offers, such as loyalty discounts or invitations to try new products first.

 

Start Simple

Now you know, selling to cold markets is not about "impossible", but about strategy.

Focus on building your lead pool on social media, WhatsApp, or other platforms.

Turn cold into warm, and push them into hot.

Starting today, try posting useful content.

Introduce yourself without being aggressive, and see how things change.

Ready to get started?

Share your experience in the comments section!

Language: Bahasa Indonesia