Enlarge the Lead Pool for Maximum Sales
Do you ever feel like you've created a really cool promotion? The words are right, the copywriting is great, even every day you've been consistent with the soft selling approach. But how come, there are only so many closings?
The problem may not be in your promotion, but in your prospect pool.
If the pool is small, no matter how much effort you put in, the results will still be limited.
Therefore, the first step is to enlarge your prospect pool.
What is a lead pool?
A lead pool is a collection of potential buyers, commonly known as leads.
These are the people you can reach out to, educate, and eventually convert into customers.
Think of it like a relationship. When you first meet, people are cold market, they don't know you.
But, with consistent interaction, they will become a warm market, they start to know, trust, and even be interested in your product.
This pool can be anything, depending on the platform or media you use. For example:
- Online: Instagram, WhatsApp, Telegram, email marketing, and Facebook groups.
- Offline: Database of existing customers, contacts from networking events, or local communities.
The bigger your lead pool, the bigger the sales opportunity.
Why is a large pool important?
When it comes to opportunity, the logic is simple: the more leads you have, the more likely you are to close.
Imagine you're promoting a product to 100 people. From there, maybe only 5-10 people actually buy.
But if the number goes up to 5,000 people, you'll have more closings.
With a large pool, you not only increase the chances of sales, but also speed up the process.
How to Build a Large Lead Pool
You might be asking, "How do I build a big pool?" Well, here are the steps you can start with:
- Optimize Social Media
- Choose a platform that suits your target audience. If you're targeting the younger generation, Instagram and TikTok can be an option.
- Create relevant and consistent content, such as daily tips, inspirational stories, or short videos.
- Build interaction, don't just sell. Reply to comments, DMs, and be part of the community.
- Gather a Contact Database
- Store your customer contacts, whether on WhatsApp, email, or other platforms.
- Offer something free like an e-book or a discount to collect new lead data.
- Make sure to keep your communication with them active, such as through WhatsApp messages or email newsletters.
- Build a Community
- Create a group on Facebook or Telegram to share useful information.
- Make this community a place for discussion, not just a place for you to promote.
- Consistent Sharing
Big pools aren't built overnight. But with consistency, you can see steady growth.
What if I sell offline?
For offline businesses, your lead pool might look more like:
- A database of old customers: Keep their data and call back for the latest promotions.
- Local network: Take part in community events or exhibitions to reach out to potential new customers.
- Sales team: Form a team that actively reaches out and builds relationships with potential customers.
Bottom line, offline or online, the lead pool is still important. Without it, you'll find it difficult to grow bigger.
How Long to Build a Pool?
The answer: it depends on how consistent you are.
If you share relevant and engaging content every day, your pool will surely grow bigger in no time.
But most importantly, don't just focus on the size of the pool.
Make sure it's filled with people who match your target market.
Start Building Your Pool Today
Now, it's time to ask: how big is your prospecting pool? If the answer is still small, don't worry. Just start small, but be consistent.
Remember, a prospect pool is an investment.
The bigger your pool, the better your chances of success. Let's enlarge your pool and enjoy the results!
Language: Bahasa Indonesia
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